Whether you’re just starting out on a Facebook ads campaign, or want to improve your Facebook advertising strategy, here are 7 effective tips on Facebook ads you should follow.
Facebook and Instagram ads are norms for any kind of business to grow in 2021. With the growth in digital marketing, the world is going online and choosing social media as new marketing platform. However, excelling in this modern marketing adventure can be quite tough at times and require a bit of experience.
This article will guide you on 7 effective tips on Facebook ads to boost your online business.
Read also: Facebook tricks and hacks you should try
Are Facebook ads worth it in 2021?
In today’s world of digitalisation and social media where email marketing still drives most of the best promotional strategies, many organizations may ask themselves : is facebook advertising worth it?
Social media is here to stay. It is expanding everyday, but the fact that facebook has a grip over millions of people around sounds familiar don’t you?
When almost 98% marketers say that social media helped them produce the best ROI, then facebook ads might be worth investing. Social media has now become a concrete method to promote products in the new age. Marketers around the world should know the value of applications like facebook. Facebook advertising is worth it as the statistics speaks for themselves.
Now let move ahead to the tips on Facebook ads.
7 effective tips on Facebook ads
1.Target the Right Audience
The most important thing you should know about targeting on Facebook is that before launching any new campaign you have to understand your target audience. For this purpose, you can use Facebook Audience Insights Tool which allows to learn more about specific audiences. For example, if you have a business page, you can learn more who are these people that are connected with your page, what interests them according to their Page Likes, what they usually purchase, etc.
2. Custom Audiences Is Your Most Essential Tool
If you are ready to implement Facebook Custom Audiences here is an awesome hack to start with. The process has three stages:
- Use your own LinkedIn profile or create a fake one and start connecting with people relevant to your industry and business goals.
- When you have enough contacts, download these connections from LinkedIn.
- Use them to create Facebook Custom Audience list and deliver super-targeted ads.
3. Dark Posts — the Best Facebook Ads Approach Right Now
Dark posts are targeted ads on Facebook that don’t appear on your timeline after posting, they also don’t show up in your followers’ feeds. Alternatively, they appear as sponsored content in the feeds of users you’ve targeted with ads. You can use dark posts across ad sets without fear of likes, shares, and comments being reset.
How to create a Facebook dark post?
- Go to the Ads Manager.
- In the upper left-hand corner click Ads Manager menu and then All tools to expand the window.
- Under the Create & manage tab choose Page posts.
- If you manage multiple Pages, select the Page you want to create the dark post from.
- Click Create Post.
4. Keep Mobile and Desktop ads Separate
Use separate ad sets for mobile and desktop so you can optimize your ads, bids and conversions based on a device. Ads and calls to action are likely to perform differently on desktop versus mobile, and any ad setup should take that into account.
5. Don’t Ignore Your Landing Page
If you set up Facebook Ads and it’s bringing you a lot of traffic, but almost no conversions, there are a few reasons why it could happen:
- Your target audience is too broad.
- Ads are not relevant to the information that target audience sees on your landing page.
- Your landing page is bad.
Before launching ads test every landing page or separate pages of your website in terms of load speed, user experience, relevance, etc. A good landing page should have a clear call-to-action, good product descriptions and visuals, be easy to navigate, and match your ad offering.
6. Focus on Facebook relevant score
Ad relevance score is a metric in ads reporting that provides an estimate of how relevant an ad is to its target audience, based on how the ad is performing and other factors.
When your ad’s score is high, it’s more likely to be shown to your audience than other ads. You also pay less to reach more of your target audience.
The score will range from 1 to 10, ten meaning we estimate your ad is highly relevant and one meaning we estimate your ad isn’t very relevant. It will be based on some factors, including positive feedback we expect from the people seeing your ad (ex: clicks, app installs, video views) and negative feedback (ex: someone clicks I don’t want to see this on your ad).
Briefly, relevance score helps explain the way Facebook views your ad and why it might prefer certain ads you’ve created versus others. It is a very valuable metric.
7. The “learn more” button
When creating ads for the Facebook News Feed, you get the chance to include one of seven buttons with your ad.
If in doubt, it’s best to choose a button instead of no button.
And the best button of all? The “Learn More” button.
You can add the button in the bottom section of the Facebook Ads editor. These are the seven button options to choose from:
1. Shop Now
2. Book Now
3. Learn More
4. Sign Up
6. Watch More
7. Contact Us
The theory behind why these button works are that it helps focus your ad to an even greater degree, like a Mario mushroom for your already great copy. Adding a button enhances the call-to-action and primes a reader to take action.
As for which button works best, you might notice that one fits your niche particularly well (“Book Now,” for instance, would be great for vacation spots). For the “Learn More” button, there seems to be growing evidence that it’s the best overall bet for engagement.
Running ads on Facebook and getting the best results is indeed no simple tasks. But if done right, it can turn out be the best advertising strategy for your business. Facebook Ads are very effective when done the right way. As long as you understand your ideal target market, and use these methods to reach them, you will see the ROI for your ads improve in no time.