It is no news that mobile casinos are constantly gaining more and more popularity. According to Market Watch, the world’s online betting market will be worth $74 billion by 2023.
Contributing to this trend, among other factors, is the fact that more countries are legalizing different forms of gambling, so more players are constantly joining the online gambling market.
Furthermore, all kinds of online entertainment experienced growth as in the last years most people were confined to their homes.
However, not only social factors are helping mobile casinos to rise in popularity.
In this article, we look at new exciting features and technologies that help mobile casinos attract more players every day.
Cloud services allow users to play online games without the need to download any apps.
Researchers at Duke University and Microsoft Research came up with this amazing tool to let players enjoy graphics-intensive video games without cramming their mobile devices with gigabytes.
Cloud gaming works similar to online streaming services like Netflix, and it allows players to play a lot more.
As online casinos are constantly expanding the variety of games they offer and improving their graphics, cloud gaming is a game-changer for them as well.
Another exciting novelty in the world of mobile casinos is more live dealers.
Introduced long before the lockdowns, this feature was a huge success because it attracted that segment of casino players that would otherwise always opt for a brick-and-mortar venue instead of an online one.
Live dealers make online playing more authentic and much closer to the experience of playing in a real casino.
Moreover, this feature also turned out to be attractive to those players who are always eager to try the innovations that online gambling offers.
Mobile Casino Apps
Mobile casino players know that mobile casinos can be accessed directly via instant play in the mobile web browser or by casino apps.
The convenience of mobile apps is that players can play online games without an internet connection.
This is most players’ favorite option not only because of its accessibility and better user experience but also for the exceptional graphics.
Furthermore, mobile casino apps offer welcome promotions and excellent bonuses that are otherwise not available to players in real-life establishments – free spins, no deposit, or loyalty bonuses are just some among the many.
Options like, for example, free no deposit mobile casinos are therefore becoming a thing in this domain due to their multiple advantages – first of all, you don’t need to buy an expensive PC to play, you can play on the move or at any place you want, and, most importantly, you don’t have to deposit any money to play games you like, and similar.
Virtual and Augmented Reality
Virtual reality has been an excellent tool for online casino developers as it can drastically improve the users’ experience attracting larger audiences.
VR also allows for a lot of customization and it is great for live casino dealers.
Thanks to it, players can really have a feeling of being in a traditional casino and interacting with other gamblers.
Another new technology that helped mobile casinos improve is augmented reality.
It made it possible to push the experience of playing and interacting with other players even further providing a realistic experience.
Now players can not only play with gamers from around the world using chat or webcam but also interact with the enhanced digital elements.
And newer generations have been really appreciating this innovation that some online casinos introduced.
Artificial Intelligence (AI)
Artificial Intelligence has been helping companies and customers for a while now in getting a better and more customized experience.
Every time your search engine or online streaming service gives you recommendations, that’s artificial intelligence at work.
AI has also been used in customer services support because it makes sure that customers are taken care of as soon as possible, and customer support is a vital feature of online casinos.
Since people are using their own money, and any online dealings can pose a threat to security, building trust with an efficient AI-supported customer support service is very useful for a mobile casino.
When players are choosing an online casino operator, some of the most deciding factors are the offered methods of payment, their security, and the predicted time for deposits and withdrawals.
As more and more people are using cryptocurrencies like Bitcoin and Ethereum, more mobile casinos are starting to accept them as a method of payment.
Cryptocurrencies are great for mobile casinos as they allow faster, more transparent, and more secure transactions.
Namely, the blockchain technology that makes cryptocurrency possible practically operates like a public spreadsheet that is dispersed across various networks.
All cryptocurrency transactions are recorded in real-time.
The fact that every transaction is sealed with cryptography in a decentralized system, makes the risks of fraud being minimal.
If cryptocurrencies were introduced by mutual online casinos across the world, this could be a real game-changer for the global iGaming industry.
Predictive analysis and data modeling
Predictive analysis and data modeling are technological innovations that are primarily going to be beneficial for the online casino operators but will benefit the users as well.
As the name implies, predictive analysis basically uses data to make predictions.
This is very useful for operators when they are planning a marketing strategy.
For example, it might help them decide which bonuses to offer to players and when, what is the ideal moment to play specific ads, and so on.
Data modeling is more specifically used to predict the moves of an individual player.
From the data collected from the players, patterns in behavior become visible and a profile is formed.
In online casinos, this can be used to decide when to reward a player with a large bonus.
For example, the player might be rewarded if he shows intentional deviation from his usual pattern, which means that he is willing to take a risk, but one with a strategy.
Mobile casinos are becoming much more accessible, safe, fast, and appealing, and are therefore attracting a larger and more diverse audience.
These and many other exciting innovations are telling us that in the near future mobile casinos might develop even more, and very fast.