If you are new to blogging and you want to know the blog niches in Nigeria that drives the most traffic, you’re not alone. Almost every newbie in blogging has for once came across that challenge.
The goal of every Nigerian blogger is always to know and choose the best blog niches that drives traffic and in the same way, make money.
To be honest, no one actually wants to choose a blog niche that he/she has to suffer too much to drive traffic or monetize it. A wrong choice of niche may likely lead to a lot of hard work and frustration.
However, to evade such situation I have decided to research and write about the 10 blog niches in Nigeria that drives traffic and make money. Sure after reading this article, you’ll definitely know the right niche to choose for your blog.
Before I start listing out the blog niches in Nigeria, let be sure we’re on the right track by first knowing what a blogging niche is.
What is a blogging niche?
In a layman’s term, a blogging niche is the particular category of content your blog is all about. Be it news, celebrity, fashion, tech, etc. It is the specific area in which your blog specializes on.
If you decide to be a niche blogger, your choice of niche will play a key role in the amount of traffic you’ll get. And it always good to be specific when choosing a niche.
Choosing a niche gives your blog that uniqueness. And if you can choose the right one, you’re not far from making money from your blog.
However, choosing the right blog niche in Nigeria can be difficult, especially for new and inexperience bloggers.
When choosing a profitable blog niche in Nigeria, there are different factors to be considered. I will explain those factors so you’ll get to know them.
How to find your blog niche that make money
1. Identify your areas of interest
People like reading very excellent and informative content. Even so, search engines want your content to appear unique.
Writing contents on your area of expertise is a step towards writing expelling content. If you pick a niche you know nothing about or probably don’t talk about it at all, writing unique contents can often give you a hard time.
Instead of choosing a niche just because it popular, why not write on what you know best. It must not necessarily be your passion. It could be anything, it could be your hobby, it could be your work. It just has to be a topic that gets you excited when talking about it.
You can make it simpler by making a list of things you like talking about. Make sure you brainstorm plenty of blog niche ideas before you get too attached to one. Don’t assume that your first idea is your best! There might be a better possibility that you haven’t even thought of yet.
2. Know your competition
After identifying your area of interest and expertise, the next step is to study how competitive each niche are. If it a less competitive one, then you can have your way easily. But if it one with a very high competition, then it can be a bit difficult to rank on Google’s first page. Therefore choosing a less competitive niche is always recommended.
3. Conduct SEO research
Conducting SEO research gives you a lot of information about your niche. Such as the search volume and most targeted keywords. To drive much traffic to your niche blog, you have to choose a niche that has a high search volume. You write about what people really want to spend time to read about, not what concerns just you. A high search volume niche is a money making niche. So conducting SEO research will help you see the profitability of your niche.
A blog is a website or webpage containing informative contents that are regularly updated and published online. Blog content can include texts, pictures and videos. They are often presented in an informal and conversational way.
Following the breakthrough of major personalities like Linda Ikeji, Omoyele Sowore, Noble Igwe, etc. Blogging suddenly became a popular and hunted skill for content writers, journalist, and other masses in Nigeria. Thanks to platforms like WordPress, blogger, Facebook,wix, Instagram etc. Anyone can easily set up their website or social media page and start publishing contents for free.
The ultimate goal of every blogger is to write enticing content that drives substantial amount of traffic. Traffic that will eventually translate to money. However certain strategic factors needs to be taken to places. One of such is choosing the right niche.
In Nigeria, there a dozens of available blog niche that drive traffic, and they are often very competitive. In this article, we’re going to be listing 10 blog niche ideas that drives traffic in Nigeria.
Lists of 10 blog niche ideas that drives traffic in Nigeria.
- Celebrity gossips
- DIY projects
If there is anything that drive traffic in Nigeria, it is entertainment. Come on, the country sucks and everyone need something to calm his/her self down. Entertainment niche is a very broad and profitable niche consisting all aspects of things related to entertainment. It’s a great niche to create a blog about if you have a passion for things like TV shows, music etc. Many people in the entertainment niche earn their blog income through ad revenue and featuring products related to the entertainment piece.
An entertainment blog is where you can write about;
- Television shows
- Stories about people from the media industry
- Funny fiction stories
- Event coverage (media/product reviews)
This is just the start. There is a lot to write and learn. Once you begin it’s a never ending process of learning until you stop blogging.
The second most traffic driven niche in Nigeria is sport. Football particularly. They’re lot of football fans in Nigeria who loves talking and arguing about it all the time. Thousands of football searches are conducted in Nigeria in just a day. From live scores, to players statues, to current transfer deals, to match fixtures. They’re a lot to search about in the sport world.
One major setback in the sport niche is that there are too many tough competitors. Top sites like livescore.com, skysport.com etc always tend to dominate the Google first page search results. So always ensure to select a low competitive keyword when going for a sport niche.
If your blog is about football don’t make one of the biggest mistakes – writing about other sports. This will set them thinking whether or not they are at the right site, and eventually don’t come back.
Thus, stick to your niche and write about things your targeted audience will expect you to. You can take the following favorite blog types when creating content:
- Lists of the best players/sportsperson ever in your niche
- Interviews with popular players/sportsperson
- Behind-the-scene posts about players’ daily lives
- The story of a team (how it was founded, how it became successful)
- How to’s, for example, tips for working out and training
- Game recaps
Music blogging is still part of the entertainment niche, but it quite more specific. If you are a music lover, you can set up a music blog where you’ll write content about the music industry. There’s a lot of things available to write about, such as music artists lifestyle, music news, record labels, live shows and events, interviews with popular artists and bands etc.
Above all this, the most popular and traffic driven section of music blogging is music downloads. In fact, majority of people who visit music blogs in Nigeria do so to search and download music, not necessarily to read about them. Major music blogs in Nigeria are music download platforms. You can make yours unique by writing short content about the songs as you upload your MP3/MP4 file.
Tech blogging involves writing content about everything tech related, like tech products, news, tech companies, updates, guides as well as the latest trends.
Tech is another blogging niche you can venture on if you are a tech lover. With thousands of tech gadgets, product, and companies evolving everyday, tech niche is among the most traffic driven and profitable blogging niche in Nigeria. They’re also a lot of categories you can choose from, writing about all of them could be risky because they’re to many tough competitors both local and foreign. So you tend to focus on a category. Below are different tech categories you can choose from.
Tech blogging is divided into 3 categories namely:
At products, you can write about the following :
- Gadgets reviews and comparison
- Best online tools to use
- Future gadgets to anticipate
- Products prices and online stores
At companies you can write about the following
- Company reviews (like net-worth and owners) and comparison.
- Top startup companies
- Best tech companies
- Future companies etc
Then at Guides this is the best part)
I can write about:
How to fix common tech issues both on hardware and software.
How to understand, troubleshoot and repair tech problems and stuffs like that
5. Celebrity gossips
Nigerians do love to listen to gossips about other people’s lives, especially those of celebrities. Writing about the life of celebrities both private and public is a good way to draw lots of Nigerians to your blog. From rise to fame, to relationship status, to marriage lives, to hobbies, how they spend money what the post on social media. They’re much to write about and drive much traffic to your blog. This is what most female bloggers do(don’t ask me why) and they gain lots of traffic.
So you conduct your own investigation on the lives of celebrities, it very important to follow all their social media accounts to keep up with their current activities. When writing, be careful of the words you use as most information may be regarded as libel and defamatory. You don’t want to be dragged to court by a celebrity.
A fashion blog is a place where issues such as fashion shows, new trends, fashion brands, designers’ work, celebrities, or personal style are presented for those passionate about the fashion industry. Personal fashion blogs are, usually, focused on the style of the writer, but this is not a rule.
Popular fashion ideas move more quickly now that we have richer communication links and because of globalization fashion area is more accessible, nowadays, to everyone. Fashion blogs often contain daily updates on new trends, shops, notes and photos from fashion shows, magazines. Also, “they can contain photos of the bloggers themselves or ordinary people on the street they find inspiring, and sometimes videos on how to put on make-up and what products to use.
Politics is among the trending topics in Nigeria. In the market, at the restaurant, at the work place, you often hear people discussing and arguing about political matters, including political parties and their leadership. If you have a great knowledge about politics in Nigeria, you can start a political blog where you write about current news in politics, political leaders, political parties, agencies, corruption and many others. You can also encourage your visitors to comment on their viewpoint on a certain political issue.
Make sure the blog is interactive as it will increase your overall bounce rate. Post trending and controversial issues and be diverse in your contents. Also, do not be biased by always focusing your attention or taking sides with one political leader or party over the other as this can drive people away from your blog. Also be careful about posting fake news and defamatory statements.
Health/fitness blogs are great way to stay informed and be inspired when it comes to living a healthy lifestyle. From nutrition and fitness to physical and mental health, these blogs are full of useful resources to help boost your well-being. If you are a health expert, a nutritional expert, or a gymnast. This is a great niche for you to drive traffic to your blog and make money from it.